Guide to Business Modelling, Second Edition (Economist Series)

The new edition of this widely acclaimed guide is full of practical help on how to build the best, most flexible, and easy-to-use business models for analyzing the upside--or potential downside--of anything from the small development of an existing business to large-scale mergers and acquisitions. For anyone who wants to get ahead in business and especially for those with bottom-line responsibilities, this is an invaluable guide on how to build spreadsheet models for assessing business risks and opportunities.

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