Website Optimization

WSO will teach you how to engage more customers by making your site more compelling and easier for search engine users to find. Part I, Search Engine Marketing Optimization, will teach you how to use natural search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization (CRO) to boost your site’s visibility and convert browsers into buyers. Part II, Web Performance Optimization, will help you optimize your HTML, Cascading Style Sheets (CSS), multimedia, and Ajax to improve response times and reliability. You will learn that these two components of WSO have synergistic effects; faster sites convert more users, save money on bandwidth bills, and even improve potential search engine rankings, while search-friendly sites built with standards-based CSS are faster and more accessible. Taken as a whole, WSO is a discipline of efficiency. Optimal search marketing makes the most of advertising budgets by boosting rankings, click-through rates (CTRs), and landing-page conversion rates. Optimum website performance makes the most efficient use of limited bandwidth and short attention spans. You’ll learn how to achieve an important key to website success: balancing aesthetic appeal with responsiveness, while delivering a persuasive message. The secrets to successful sites are contained in these pages. This book breaks ground by gathering disparate and seemingly unrelated disciplines under one marquee: website optimization. If you master the techniques that you’ll find here, you will achieve website success.

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davidluck (2009-07-25)

seeeeeeeeeeeeeeeeed plz! thanks