Lead Generation.pdf

Lead Generation for the COMPLEX SALE Boost the Quality and Quantity of Leads to Increase Your ROI Autor: Brian J Carroll ISBN: 0071458972 Número OCLC: 61204310 Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan -- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing

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