Positioning: The Battle for Your Mind

http://images.amazon.com/images/P/0071359168.01._SX200_SCLZZZZZZZ_.jpg Positioning: The Battle for Your Mind Publisher: McGraw-Hill Ries, Al.; Trout, Jack. ISBN: 0071359168 Edition 2000 CHM 246 pages ENGLISH 1.85 MB A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

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theragingwalrus (2014-09-21)

thx, works great on my pc, if only it was an epub because my ereader can't handle CHM. Converting it messes up the page numbers (when reading I'm seeing pages in the order of 1, 100, 101 when it should be 1, 2, 3 etc.).